Erste Group Bank’s short animated ad has touched the hearts of millions worldwide, promoting the timeless values of love and togetherness, especially during this season.
The video has warmed over seven million hearts and counting.
One follower shared, ‘Very touching and sweet. Thank you, Erste, for encompassing the true meaning of the season. I have gone through a quarter box of tissues.’
Another commented, ‘This touched me so much. I sat down on the piano, played the melody of the video, and started crying so much. It helped me a lot. Thank you and bless you, whoever made this video!’
The love of a grandchild for her grandad in this ad is truly heartwarming. The elderly man had grown lonely and sad, isolating himself from his family and spending most of his time alone in his room. Despite their efforts, his granddaughter and family struggled to connect with him.
While exploring, his loving granddaughter stumbled upon his old sheet music and pictures of her grandparents. Inspired, she set out to discover how to bring him joy this Christmas.
She surprised him with a piano and the cherished memorabilia she found. These thoughtful gifts transformed his demeanor instantly, lighting up his face with joy.
He played a beautiful song on the piano, reliving cherished memories with his late wife. The music brought his family together, melting away the distance and hostility.
This poignant ad serves as a reminder to value grandparents, elderly parents, and older people in general. They need our love, patience, and attention, especially during the later stages of life. It’s time to #BelieveinLove and show them how much they mean to us.
‘Listen to your father who gave you life, and do not despise your mother when she is old.‘ – Proverbs 23:22
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