Across the United States, billboards with the powerful three-word message, “Christ Is Lord,” have been making a bold statement. These billboards, which may incite strong reactions from secular atheists, leftists, and Democrats, aim to promote the upcoming book “Mere Christendom” by Douglas Wilson, a prominent Moscow, Idaho pastor. The book advocates for the need to abandon secularism and embrace Christian leadership in government.
Christian publisher Canon Press has funded these billboards as part of a preorder campaign for Wilson’s book. So far, the ads have appeared or are scheduled to appear in cities such as Moscow, Spokane, New York City, Porto Alegre, Nashville, Taylor, Minneapolis, Greenville, and Houston. The official website, christislord.com, promises to sponsor a billboard in any zip code where 20 deluxe edition boxes of the book are ordered.
The campaign’s messaging is unapologetically bold, as described on the website: “When a foreign army has surrounded their enemy, they paper the town to announce their victory and call for total surrender. This is our campaign for Mere Christendom. We’re not campaigning for the election of Jesus, he’s already on the throne. We want to help you notify your town and local leaders.”
BILLBOARDS IN THE WORKS
✝️ Moscow, ID
✝️ Spokane, WA
✝️ Porto Alegre, Brazil
✝️ New York City, NYhttps://t.co/xpGNeeufhl pic.twitter.com/HcUR20dKDo— Canon Press (@canonpress) May 2, 2023
In “Mere Christendom,” Wilson emphasizes the significance of Jesus Christ in addressing the ultimate questions that individuals and nations face. He believes that nations and cultures must acknowledge Christ’s lordship, stating, “We all–America, the Crown, the Prime Minister of Japan–must abandon the disastrous experiment of Secularism. We must instead confess that Christ is Lord: He rose from the dead and ascended into Heaven and reigns over our nation and theirs.”
BILLBOARDS THAT ARE VERY CLOSE
✝️Nashville, TN Area
✝️Taylor, Texas
✝️Minneapolis, MN Area
✝️Greenville, SC Area
✝️Houston, TX Areahttps://t.co/xpGNeeufhl pic.twitter.com/vP7J0zOPGB— Canon Press (@canonpress) May 4, 2023
The “Christ Is Lord” billboard campaign serves as a powerful call for Christians to incorporate their faith’s tenets in governance, recognizing Jesus Christ’s supreme authority. As we contemplate the influence of faith in public life, we are reminded of the profound words from Philippians 2:9-11 (NIV): “Therefore God exalted him to the highest place and gave him the name that is above every name, that at the name of Jesus every knee should bow, in heaven and on earth and under the earth, and every tongue acknowledge that Jesus Christ is Lord, to the glory of God the Father.”
This scripture emphasizes the vital importance of acknowledging Christ’s lordship and the transformative potential of His love and guidance across all areas of life, encompassing government and societal leadership. Through the valiant efforts of individuals like Douglas Wilson and the broader Christian community, we can work towards a future where our leaders exemplify Christ’s values and virtues, ultimately fostering a more just, compassionate, and God-centered world.
WATCH: “Mere Christendom” Official Trailer
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